Incumbent agencies must beat the odds to retain big clients

06/24/2013 | Adweek

Deep knowledge of the client and less-than-outstanding competition helped Cramer-Krasselt, RPA and JWT defy heavy odds and retain their duties after recent reviews by Porsche, Honda and HSBC. A review is "sort of like the prize fight in that you really need a convincing knockout to compel one to change the resources. I don't think you're going to hire somebody that's marginally better," observed one source familiar with Cramer-Krasselt's efforts to retain the Porsche account.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH
Ad Trafficker
Spiceworks
Austin, TX