Mobile coupons can drive consumers to stores, study finds

06/24/2013 | MobileCommerceDaily.com

Mobile-based coupons are a powerful incentive for in-store shopping, with about half of shoppers surveyed saying they would be more likely to visit and make a purchase with that incentive. The RetailMeNot study also found that that a third of shoppers had searched on a mobile device for a coupon.

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