Mullen is behind "biggest launch" ever for Acura

06/24/2013 | Advertising Age (tiered subscription model)

Mullen's first campaign for Acura will be the carmaker's largest product launch ever "in terms of scope and dollars," said Gary Robinson, manager of Acura's national advertising and brand. The campaign for the MDX model, expected to cost about $80 million, will begin with a 60-second TV spot that features "dreamlike images," according to this article. The tagline is "Made for mankind."

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