Survey: Staff and teamwork issues keep pharma away from social media

06/24/2013 | Medical Marketing & Media

Big Pharma avoids using social media due to a lack of internal social media expertise, a lack of understanding of the platform's potential and a lack of ways to measure return on investment, according to a Weber Shandwick survey of 12 high-level pharma execs. Executives said they are developing metrics to measure performance and are beginning to recognize the benefit of listening to patients.

View Full Article in:

Medical Marketing & Media

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Director of Payor/Provider Contracting
U.S. Medical Management
Tryo, MI
Vice President of Finance
Urban Health Plan, Inc.
Bronx, NY
ISHN - Chief Compliance Officer
Mountain States Health Alliance
Johnson City, TN
Director, Corporate Counsel - Regulatory Law
Regeneron
Tarrytown, NY
AIMD Product Expert
BSI
Nationwide, SL_Nationwide