Survey: Staff and teamwork issues keep pharma away from social media

06/24/2013 | Medical Marketing & Media

Big Pharma avoids using social media due to a lack of internal social media expertise, a lack of understanding of the platform's potential and a lack of ways to measure return on investment, according to a Weber Shandwick survey of 12 high-level pharma execs. Executives said they are developing metrics to measure performance and are beginning to recognize the benefit of listening to patients.

View Full Article in:

Medical Marketing & Media

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Regulatory Counsel
Food and Drug Administration
Silver Spring, MD
Pharmacy Care Manager
National Association of Chain Drug Stores
Arlington, VA
Vice President, Commercial Markets
Meridian Health
Neptune, NJ
Health Plan CEO – Oregon
Trillium Community Health Plan
Eugene, OR
Director of Operations - GBS
Mayo Clinic
Rochester, MN