Opinion: It's time for adware guidance

06/25/2004 | ClickZ

Adware seems to be working well for many advertisers, but the taint of "spyware" still remains in much of the public's eye, writes columnist Pamela Parker. In order to improve adware's image and make it more legitimate for mainstream marketers, it's important that online ad industry leaders create rules for adware that reputable companies voluntarily can follow, she writes.

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