Casinos deal marketing tips to cable companies

06/25/2007 | Broadcasting & Cable

Cable companies are looking to casino operators to find out more about direct marketing to their subscribers. Time Warner Cable, Cox and Charter Communications are all looking at software designed to help them discover more about their customers' preferences in an effort to deliver packages and special services. Next month's CTAM Summit 07 will feature several presentations on Harrah's Entertainment's marketing strategy.

View Full Article in:

Broadcasting & Cable

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA