Casinos deal marketing tips to cable companies

06/25/2007 | Broadcasting & Cable

Cable companies are looking to casino operators to find out more about direct marketing to their subscribers. Time Warner Cable, Cox and Charter Communications are all looking at software designed to help them discover more about their customers' preferences in an effort to deliver packages and special services. Next month's CTAM Summit 07 will feature several presentations on Harrah's Entertainment's marketing strategy.

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