IAB, groups developing own rules for user privacy

06/25/2009 | Wall Street Journal, The

Seeking a way to avoid government regulation, the IAB and three other ad trade groups are collaborating on a series of voluntary measures designed to protect user privacy. The proposed guidelines would include an icon that would inform users a site is tracking them, explain what data on the information being collected by the site and which marketers have access to it. "Congress has industry's attention at a level that it has never had before," said Mike Zaneis, vice president of public policy at the IAB. "The industry understands that there is a legislative threat out there right now."

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA