P&G's bottomless well of new ideas

06/25/2009 | Knowledge@Wharton

Strategic partnerships can help solve a range of business problems, so why not use them to innovate? By working together with outside companies and individuals to generate new ideas, Procter & Gamble developed 125 new products in 2007, using the help of 186 other companies. "What we fundamentally did was redefine our organization as 1.8 million people," says P&G Vice President Larry Huston. "What you're doing is building an unbelievable infrastructure to innovate with other people's ideas."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Salt Lake City, UT
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Administrative Management Specialist
Smithsonian Institute
Washington, DC