Agencies and publishers need to ensure Sunshine reporting accuracy, communication with doctors

06/25/2013

To overcome "a huge professional relationship challenge," created by Sunshine Act reporting, pharmaceutical ad agencies and publishers need to put strategies in place both to ensure that the data collected and reported by the industry are accurate and to educate healthcare professionals about the Sunshine provisions, according to Coalition for Healthcare Communication Executive Director John Kamp, who spoke at last week’s Webinar, "Preparing for Physician Payment Sunshine Implementation: A Primer for Agencies and Publishers," co-sponsored by the Coalition and the Association of Medical Media. "Doctors are our key opinion leaders, so we must do this and do it well," Kamp said. Read more.

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