Spanish-language broadcast networks Univision and Telemundo are taking advantage of a growing Hispanic population by bringing in more ad dollars in ad categories, such as auto, that are declining for English-language broadcast TV. Univision is seeing up to 6% increases in CPM and 15% growth in volume during upfront negotiations. "I think it's a recognition of the value of our audience. That's taken us some time; it's taken us a lot of education," said Keith Turner, president of ad sales and marketing at Univision.
Hispanic-focused nets are bucking the broadcast trend
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