Hispanic-focused nets are bucking the broadcast trend

06/25/2013 | Adweek

Spanish-language broadcast networks Univision and Telemundo are taking advantage of a growing Hispanic population by bringing in more ad dollars in ad categories, such as auto, that are declining for English-language broadcast TV. Univision is seeing up to 6% increases in CPM and 15% growth in volume during upfront negotiations. "I think it's a recognition of the value of our audience. That's taken us some time; it's taken us a lot of education," said Keith Turner, president of ad sales and marketing at Univision.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA