JWT looks to "Mad Men" DVD for self-promotion

06/26/2008 | Brandweek

In a rare move in which an ad agency advertises its own brand, JWT has put together a self-branding spot that will run in a DVD set for AMC's "Mad Men" series. The agency's plug will use past and present client letters and logos to spell out "mad men" and will appear at the beginning of the first disc in the set, which will be available July 1.

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