Facebook offers simpler option for app-makers, more stats for marketers

06/26/2013 | CNET · Adweek

Application developers can now more easily create app install ads on Facebook, with only a link to their apps required and no preregistration with the social network. Facebook is also more than doubling the analytical metrics offered to marketers to judge the effectiveness of their ads. "The key thing is we are introducing four new levels of data -- demographic, geographic, placement and ad account data," said Product Manager David Baser.

View Full Article in:

CNET · Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY