Google AdWords rolls out test program for retargeting ads

06/26/2013 | ClickZ

Google AdWords will begin offering dynamic advertisement retargeting to Google Merchant Center clients, the company announced in a blog post. The program, which shows ads for products a Google search user has already seen on a client's website, will initially be available to clients in the education and travel industries, with expansion to other sectors planned. Google will automatically optimize an ad's layout for each impression.

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