Google AdWords rolls out test program for retargeting ads

06/26/2013 | ClickZ

Google AdWords will begin offering dynamic advertisement retargeting to Google Merchant Center clients, the company announced in a blog post. The program, which shows ads for products a Google search user has already seen on a client's website, will initially be available to clients in the education and travel industries, with expansion to other sectors planned. Google will automatically optimize an ad's layout for each impression.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA