Private labels must be innovative to succeed

06/26/2013 | MediaPost Communications

Successful private label brands must be innovative to succeed, according to Mike Daher, Deloitte's retail sourcing practice leader. A new study by Deloitte revealed more retailers collaborating with suppliers and turning to them to suggest new products. "After all, suppliers are already creating those products for national brands, so they know what’s coming," Daher said.

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