Refresh of Yoplait Greek yogurt to be handled by Olson

06/26/2013 | Advertising Age (tiered subscription model)

Olson has been selected by General Mills to provide the new message for its Yoplait Greek yogurt, which will relaunch in July with a new recipe and wrapping. The campaign will include TV work as the company looks to introduce the "full-calorie traditional" Greek yogurt. Saatchi & Saatchi New York will stay on for Yoplait's traditional yogurt products.

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