Refresh of Yoplait Greek yogurt to be handled by Olson

06/26/2013 | Advertising Age (tiered subscription model)

Olson has been selected by General Mills to provide the new message for its Yoplait Greek yogurt, which will relaunch in July with a new recipe and wrapping. The campaign will include TV work as the company looks to introduce the "full-calorie traditional" Greek yogurt. Saatchi & Saatchi New York will stay on for Yoplait's traditional yogurt products.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO