Tweens seek out customized products, digital stores

06/26/2013 | Adweek

Nearly 60% of tweens want a customized product and roughly 1 in 3 wants to customize it themselves, according to a report from the Intelligence Group. Parents of tweens say they listen to their children when it comes to movies, travel and food shopping, while 28% of tweens say they are already buying products in online stores, according to the report.

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