Turn your social media efforts into a word-of-mouth machine

06/27/2011 | SmartBrief/SmartBlog on Social Media

Businesses can take advantage of social tools by using them to connect with customers in surprising ways, says Ramon DeLeon, partner in six Chicago-area Domino's Pizza locations. He suggests taking advantage of special occasions such as customer birthdays by putting dessert on the menu or offering to take a picture of a customer's party. Keep these connections going after diners have left the restaurant by using social media to advertise upcoming specials and events, DeLeon says.

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