Can Paula Deen salvage her ailing brand?

06/27/2013 | Entrepreneur online · Bloomberg Businessweek

Celebrity chef Paula Deen's brand has faltered since she confessed to making racist comments, with brands such as Wal-Mart and Caesars Entertainment ending their involvement. Experts say the episode shows the impact a leaders' careless words can have on a company and how hard it can be to subsequently put things right. "[Y]our personal actions represent your brand at large. You are your brand's biggest most important spokesperson," writes Jim Joseph.

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Entrepreneur online · Bloomberg Businessweek

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