How to make sure your marketing materials stay relevant

06/27/2013 | Small Business Trends

You can make sure your marketing materials stay current by only printing as many as you need for a particular event, writes Susan Payton, president of Egg Marketing & Communications. "Printing fewer now means you can make changes next time, then print a new batch," she writes. In addition, you should ensure you have easy access to essential art files and check over your materials regularly to make certain they're still relevant.

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