Poor customer service can ruin your marketing efforts

06/27/2013 | Fox Business Small Business Center

Even the most lavish marketing efforts can all go for naught if operations and customer service aren't up to snuff, writes Walter Dailey, creative director for DSV Media. "However, the opposite is also true. If you play your operations/customer interaction cards right, you can convert people into walking billboards for your small business," Dailey writes.

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