Tap King ad from BMF puts Lionel Richie in a fridge

06/27/2013 | Adweek

Lionel Richie singing "Hello" in a fridge is the setup for a touching Tap King commercial from Australia's BMF. The tender connection between the crooning Ritchie and the guy looking for a cold brew makes the ad click, Sam Thielman writes.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA