Tap King ad from BMF puts Lionel Richie in a fridge

06/27/2013 | Adweek

Lionel Richie singing "Hello" in a fridge is the setup for a touching Tap King commercial from Australia's BMF. The tender connection between the crooning Ritchie and the guy looking for a cold brew makes the ad click, Sam Thielman writes.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY