Wal-Mart ditches Paula Deen products

06/27/2013 | Advertising Age (tiered subscription model)

Wal-Mart will stop carrying products from Paula Deen Enterprises, the latest fallout from Deen's admission of using of racial slurs. Wal-Mart said it will place no further orders for the more than 270 Paula Deen-branded items it stocks. The scandal has seen Deen lose her Food Network cooking show and her Smithfield Foods' endorsement deal, which included new potential products for Wal-Mart.

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