Website an early differentiator for small law firm

06/27/2013 | New York Times (tiered subscription model), The

Immigration lawyer Sheela Murthy helped her law firm gain visibility and customers by building a website aimed at answering questions about immigration law in the mid-1990s when few firms had websites, she says. Her website and e-mail newsletter, which today has around 43,000 subscribers, helped the business by creating an online community for immigrants, she adds. Today the firm earns more than $10 million in revenue annually and employs 110 people.

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