Why don't companies focus more on decision-making quality?

06/27/2013 | Strategy+Business online (free registration)

Companies typically make front-line decisions carefully and scientifically but fail to bring the same level of rigor and oversight to top-level decisions and strategic planning, says author Dan Heath. Firms need to find ways to ensure executives aren't being unduly swayed by emotion, office politics or visuals, Heath says. "Pursue good decisions at the top of the organization as relentlessly as you do on the front line," he says.

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