GMA in the news: Food companies expand selection of nutritionally-enhanced "phoods"

06/28/2004 | Washington Post, The

Morton Salt became the first functional food, or "phood," when it added iodine to its salt in 1924, and now Kraft says half of its 75 new products have a "health and wellness" focus. Consumers appear to be becoming more comfortable with enhanced foods such as SunSweet juice with added lutein and Kellogg's cereal with added soy protein. "There's a lot of research and development going on into what kinds of products people want, what kind of products can we produce to meet the demand -- that taste good and will be successful in the marketplace -- and how do we communicate the benefits," said Michael E. Diegel of the Grocery Manufacturers of America.

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