Caesars debuts nontraditional way to entice new customers

06/28/2011 | (Las Vegas)

Caesars Entertainment has rolled out its Total Rewards Marketplace program, a conglomeration of 350 online retailers. The goal: to encourage a new demographic to sample the Las Vegas lifestyle. Shoppers can earn rewards points that they can use toward the perks usually reserved for high rollers -- including free hotel rooms, meals and shows.

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