Mondelez's Bonin Bough reflects on MMA's new positioning

06/28/2013 | ClickZ

Mobile's "little screen is producing some of the biggest marketing ideas today," notes MMA CEO Greg Stuart. The MMA's global task force developed a new positioning on mobile, which notes that "nothing gets marketers closer to their consumers than mobile," says Mondelez's Bonin Bough, who serves on the task force.

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