A new spin for the laundry sector

06/29/2009 | Advertising Age (tiered subscription model)

The U.S. laundry business is heating up, with companies taking more risks in their quests for market share. Henkel is spending $50 million to promote its new Purex 3-in-1, and Clorox is launching Green Works detergent, which uses natural ingredients but won't compromise performance, according to the company.

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