Turner takes advertisers where the boys are

06/29/2009 | Advertising Age (tiered subscription model)

Turner this week is launching a new strategy that will allow advertisers to buy inventory in a block of shows across networks that target specific demographics, such as men 18 to 34 and men 18 to 49. The initiative involves networks such as TNT, TBS, TruTV and Cartoon Network.

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Advertising Age (tiered subscription model)

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