Real estate companies are making good use of social tools

06/29/2010

Real estate pros are pulling out all the stops when it comes to social marketing, using mobile tools and video applications to persuade prospective clients to close deals. Agents are leaving tips on Foursquare and Gowalla to increase neighborhoods' appeal, using video to post apartment tours and using social-advice services to streamline the sales process and boost their brand.

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Mashable

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