Starbucks adds iced Via to instant offerings:

06/29/2010 | Star Tribune (Minneapolis-St. Paul, Minn.)

Starbucks has amped up its instant-coffee offerings this summer with new iced Via, a sweetened version of the instant-coffee line launched last fall in an effort to grab a piece of the $23 billion instant-coffee market. The chain plans to sell the sweetened product, which dissolves in cold water, at its stores in the U.S. and Canada.

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Star Tribune (Minneapolis-St. Paul, Minn.)

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