With 12 million sold, PlayStation 3 surpasses Xbox

06/30/2008 | Advertising Age (tiered subscription model)

Sony's PlayStation 3 gaming console has finally outsold Microsoft's Xbox after a strong first part of the year that saw U.S. PS3 levels reach 4.5 million and 12 million worldwide, according to NPD Group, a research firm, and Sony. The results are the fruit of Sony's newly aggressive strategy of linking its vast quantity of products and services.

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