DuPont's CEO: "There is no playbook"

06/30/2009 | Knowledge@Wharton

It's not enough to simply ride out the recession, DuPont CEO Ellen J. Kullman said at a recent conference. Business leaders need to use this time to figure out how they'll thrive down the road. The landscape will be different after the recovery, she argues, and many old, reliable strategies will no longer apply. Kullman offers four principles for discerning what aspects of a business will and won't work in the marketplace of tomorrow.

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