Research: Web video ads more acceptable to 18-34 set than TV spots

06/30/2010 | MediaPost Communications

More than half of online video users consider Web ads to be as acceptable as those on TV, and those in 18-to-34 demographic are more apt to see them as more tolerable, a survey by Frank N. Magid Associates for Metacafe has found. The vast majority of those 18 to 34 also regularly screens some type of video clips, with 83% of men and 75% of women saying they are regular online watchers.

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