TVB chief promotes mobile TV

06/30/2010 | TVNewsCheck (free registration)

TV is still the No. 1 choice for advertisers in the U.S. and will continue to grow as stations offer new digital technology and Web content, according to Television Bureau of Advertising President Steve Lanzano. Mobile digital TV is increasingly seen as "next great marketing opportunity" as consumers seek more content on the go, he told attendees at this year's New York State Broadcasters Executive Conference.

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