BBVA Compass bets on the advantages of being an early adopter

06/30/2011 | AmericanBanker.com (free registration)

BBVA Compass has emerged as an early adopter of new consumer technologies in order to meet the demands of its tech-savvy clients. The bank has developed a mobile-banking application for the PlayBook tablet from Research in Motion. "Yes, we're taking a gamble, absolutely," said Alex Carriles, a BBVA Compass senior vice president and the director of mobile and Internet strategies. "Do we know for a fact that this is going to be a very successful platform? I guess nobody knows. But the fact is, we have the opportunity of taking the lead on a platform that we know is very strong and has a ton of marketing support behind it."

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