Firm works in real time for ad targeting, buying

06/30/2011 | MediaPost Communications

Rocket Fuel's real-time behavioral targeting software works in sync with real-time bidding, says CEO George John. The real-time behavioral tool uses geographic, demographic and other data to match ads with users in display, video, social and mobile ads for Rocket Fuel's 400 marketer and agency clients.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA