Kraft goes bold with out-of-the-box campaigns

06/30/2011 | Wall Street Journal, The

Kraft Foods is using social media and edgy campaigns to re-energize some of its older brands. A campaign for Miracle Whip will give money to divorcing couples if they can show that the product contributed to their splits. Boxes of Macaroni & Cheese were given to people who tweeted about it simultaneously.

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