Kraft goes bold with out-of-the-box campaigns

06/30/2011 | Wall Street Journal, The

Kraft Foods is using social media and edgy campaigns to re-energize some of its older brands. A campaign for Miracle Whip will give money to divorcing couples if they can show the product partly contributed to their split. Free boxes of Macaroni & Cheese were given to people who tweeted about it simultaneously.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Chef Instructor
The Culinary Institute of America