Survey: E-mails lead to mobile purchases

06/30/2011 | Direct Marketing News

Among consumers who cite some kind of marketing message as an impetus for a mobile purchase, e-mail remains the biggest single factor. In a survey by e-mail marketing company ExactTarget, 55% of respondents mentioned e-mail as a purchase driver, while 41% cited text messages and 35% cited Facebook.

View Full Article in:

Direct Marketing News

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO