Survey: E-mails lead to mobile purchases

06/30/2011 | Direct Marketing News

Among consumers who cite some kind of marketing message as an impetus for a mobile purchase, e-mail remains the biggest single factor. In a survey by e-mail marketing company ExactTarget, 55% of respondents mentioned e-mail as a purchase driver, while 41% cited text messages and 35% cited Facebook.

View Full Article in:

Direct Marketing News

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC