ConAgra brands see growth in myriad aspects

06/30/2013 | FoodBusinessNews.net (free registration)

ConAgra Foods CEO Gary Rodkin says many of the company's brands "grew sales, shares and volumes" in the fiscal year that ended May 26. "We're using point-of-difference communication, along with strong innovation, to increase consumer pull for our brands. ... Effective marketing will be a key driver in the success of the innovations we're launching this summer," he said.

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