CTR tips for marketers

07/1/2003 | ClickZ

Asking why a co-worker needs CTR numbers often is perceived as prying, but giving an accurate CTR projection is vital, because the numbers form the basis of a large advertising deal. Click Z offers tips for marketers on how to ask solicitors to clarify their CTR requests without seeming annoying.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA