Airpush starts a mobile RTB platform for "any old Joe Advertiser"

07/1/2013 | MediaPost Communications

Mobile ad network Airpush has started AirDSP to give its more than 5,000 advertisers real-time bidding exchanges. CEO Asher Delug says the interface for the demand-side platform is intended to be as easy for clients to use as building a banner-ad campaign, allowing "any old Joe Advertiser [to] not only compete in the market, but compete effectively."

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