Gamification and the art of winning customer loyalty

07/1/2013 | FastCasual.com

Turning customer loyalty programs into a game can pay off for restaurants, provided eateries make it fun and simple and link the rewards back to in-restaurant experiences, writes Kobie's Marc Glazer. He cites BJ's Restaurant and Brewhouse's social rewards campaign and Buffalo Wild Wings' gaming application as examples of gamified loyalty programs that drive sales.

View Full Article in:

FastCasual.com

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA
Retail Food Services Manager
University of Massachusetts Amherst
Amherst, MA