Gamification and the art of winning customer loyalty

07/1/2013 | FastCasual.com

Turning customer loyalty programs into a game can pay off for restaurants, provided eateries make it fun and simple and link the rewards back to in-restaurant experiences, writes Kobie's Marc Glazer. He cites BJ's Restaurant and Brewhouse's social rewards campaign and Buffalo Wild Wings' gaming application as examples of gamified loyalty programs that drive sales.

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