Getty Images and the long tail of content monetization

07/1/2013 | Forbes

Getty Images -- a pioneer in the provision of stock and editorial photography -- is staking its claim in the audio and video realms with an ever-growing archive of music, photos movie clips and video, drawn from a variety of sources and distributed via its Getty Images' API Connect. "We consider ourselves a marketplace for images and sound," said Christian Toksvig, vice president of business development. "We're the Amazon of content."

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