Journal pharma ads catch docs' eyes more than those on mobile devices

07/1/2013 | PharmaLive.com

Though 60% to 70% of 600 physicians surveyed say they use a combination of tablet devices and smartphones each day, similar percentages say they most often recall drug ads seen in print journals, not on a mobile device. The CMI Compass survey found mobile devices rank behind journals, conferences, direct mail, online journals, websites and online searches when it comes to doctors' awareness of drug ads.

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