Journal pharma ads catch docs' eyes more than those on mobile devices

07/1/2013 | PharmaLive.com

Though 60% to 70% of 600 physicians surveyed say they use a combination of tablet devices and smartphones each day, similar percentages say they most often recall drug ads seen in print journals, not on a mobile device. The CMI Compass survey found mobile devices rank behind journals, conferences, direct mail, online journals, websites and online searches when it comes to doctors' awareness of drug ads.

View Full Article in:

PharmaLive.com

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Assistant General Counsel
Cardinal Health
Columbus, OH
Regulatory Affairs Specialist
Stryker
Mahwah, NJ
Sr. Principal OptoMechanical Engineer - 14000008M2
Abbott
San Jose, CA
Sr. Principal Electrical Engineer - 14000008LR
Abbott
San Jose, CA
Senior Director Medical Affairs
Edwards Lifesciences
Irvine, CA