Desktop digital video viewers spend an average of 40 minutes watching live video each viewing session versus only 3.15 minutes for video-on-demand content, research from Ooyala shows. A smaller gap emerged with tablet viewers, who spent 16 minutes with live content and 3.6 minutes with VOD. Tablet viewers were the most likely to view a video to completion at 41.5% of viewers, compared with 38.3% for desktops and a third for mobile viewers.
Live video keeps viewer attention longer than VOD, study shows
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UNIVERSITY OF VIRGINIA