Live video keeps viewer attention longer than VOD, study shows

07/1/2013 | eMarketer

Desktop digital video viewers spend an average of 40 minutes watching live video each viewing session versus only 3.15 minutes for video-on-demand content, research from Ooyala shows. A smaller gap emerged with tablet viewers, who spent 16 minutes with live content and 3.6 minutes with VOD. About 42% of tablet viewers viewed a video to completion, compared with 38.3% for desktops and a third for mobile viewers.

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