2-way communication is key for avoiding sudden customer silence

07/2/2013 | Inc. online (free registration)

Customers who suddenly stop communicating can leave businesses in a quandary. That's why it's important to engage in two-way communication from the start, Geoffrey James writes. Instead of just answering the customer's queries, you should also ask questions of your own to get an idea of how the sale is progressing, he writes.

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