LinkedIn aims to lure marketing dollars with increased engagement

07/2/2013 | Advertising Age (tiered subscription model)

LinkedIn is looking to increase its ad revenues by launching new ad formats and touting increased user engagement and content-sharing capabilities, officials say. Still, the network's reputation as a professional networking site might make it hard to win advertising contracts from mainstream brands. "When we go and present a concept to a client, the typical perception still is that it's a careers network," says Peter Fasano of Social@Ogilvy.

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